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The Corbin Links Show

Twice-weekly business creation and growth show, hosted by Corbin Links. Featured interviews include business, marketing productivity, and growth-hacking experts. Main focus is how to build and grow a coaching business FAST. Corbin is an International Business Consultant, Nutritionist, Entrepreneur, and Productivity Hacker. Content is guided by the BizLife Equation: great health + supercharged business + powered-up productivity = AMAZING LIFE (and world!) The Corbin Links Show is founded on the core concept that health, business, and productivity are all part of the same equation. Each week, Corbin also interviews productivity experts, health and nutritional experts, business experts, growth hackers, mind hackers and more! Each week, Corbin dives deep on one part of the equation. Some weeks he might be 2Xing (or working to 100X) your business. Other weeks, the topic might be supercharged health and nutrition or productivity to power through your life and business with amazing focus and energy.
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Now displaying: Page 1
Apr 22, 2016

It's questions and ACTIONS Friday!

Today's question comes from Chandra, who writes:

“I hear a lot of people talking about "six figures" this and that in their coaching business. Is that really the goal? Are five-figures good?”

Great one Chandra!

We've even used the "multiple six figures" number in some of our marketing. And you're right, a lot of various businesses use that phrase or number, especially with online marketing, coaching, and business-building.

And like any other metric or indicator (which is really all it is), there are a LOT of different ways of looking at it. For me, the danger becomes using some number as a yardstick to measure yourself against someone else. For example, someone starting at 0 and reaching penny over cost to become profitable, the numbers may look a whole lot different, then to someone who's been around and struggling for 5 years.

I've even seen some recent backlash against using numbers at all; while there are others who wonder what the heck six figures will even DO for you in today's world (especially those who live in super high-cost areas.) Lots of different perspectives, all over the map.

To me, it's all metrics. So I'll tackle your question today by talking:

  • Profitability and unprofitability
  • The only numbers that really matter...
  • Setting baselines for your business
  • Metrics
  • And my take on the whole 5, six, 7-figure number thing.

Lots to cover so let's do this!!

https://corbinlinks.com/cls031